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Articles: 10 Results
Greg Nugent: says British consumers have lost trust in brands

Greg Nugent: British brands need to understand austerity

The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and

Consumers still feel like they live in recessionary times, warns former Olympic CMO

Brands have failed to recognise that many consumers still feel like they are in the midst of a recession, according

Greg Nugent: joins The Talent Business in an advisory role

London 2012 marketer Greg Nugent joins The Talent Business in advisory role

Former London 2012 and Eurostar marketer Greg Nugent has joined executive search firm The Talent Business in an executive advisory

Greg Nugent

Greg Nugent: Brand purpose is more important than ever

Marketers must begin to tell more engaging corporate stories, as the way brands go about their business and contribute to

Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year

Paddy Power marketing chief Christian Woolfenden has emerged as the new favourite to be named The Marketing Society's Marketing Leader

Greg Nugent: Obama campaign volunteer

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

From shaking hands with Oscar Pistorius this summer, as the London 2012 marketing director, to volunteering for the Obama grass-roots

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

With 100 days to go until the London 2012 Olympics, Locog chief executive Paul Deighton talked to Marketing about the

Greg Nugent: director of marketing, brand & culture, Locog

ISBA Conference: Olympic Games is 'not a brand, but a movement'

Locog's chief marketer has claimed that the Olympic Games is not a brand in the traditional sense but rather a

Murphy: past overall winner is competing

Industry's biggest thinkers square up in The Clash of the Titans

Twenty one of the industry's most-admired thinkers are to take part in the APG's Battle of Big Thinking at the

Eurostar is still operating a limited service

Eurostar replaces Nugent as it "re-thinks" its marketing activity

LONDON - Eurostar has promoted its director of sales, Emma Harris, to director of sales and marketing in the UK.